Gov. Gavin Newsom announced that leading social media companies, businesses, leaders, and individuals from across the state have leapt into action to partner and support the COVID-19 public awareness campaign. Celebrities Will Ferrell, Kumail Nanjiani, Snoop Dogg and Ken Jeong have also stepped up by filming short social media PSAs to help the state promote the stay at home order.
“This is a crisis that is affecting all of us, and it is critical that every Californian does their part to meet this moment by staying home and exercising social distancing. I am very proud to see these Californians step up and reach out to everyone they can with that message,” said Newsom. “It is no surprise that some of the world’s leading media and digital companies, many of which have headquarters located in our great state, are among the first to step up and join the fight against COVID-19.”
The state has launched a public awareness campaign to keep Californians informed, including creating nearly a dozen Public Service Announcements (PSAs) including accessible and shareable social media graphics, videos, and key messages such as tips for stopping the spread of COVID-19, reminding Californians of which essential resources and services remain open, and providing guidance on how to stay healthy.
California businesses have invested more than $6.5 million in services and resources to help get the word out to Californians, and it will grow exponentially as additional partnerships develop and solidify. This is a vital investment not just in the campaign itself, but in the health and well-being of the people of California.GMMB, Inc., an advertising firm, is providing strategic communications support and managing the various media partnerships.
